Over the last decade, we have seen social media grow rapidly in importance. Influence of Social Media on Teenagers The influence of social media on adolescents and teenagers is of particular importance, not only because this particular group of children is developmentally vulnerable but also because they are among the heaviest users of social networking. The rise of social media, the dwindling popularity of TV and people’s distaste for advertising are prompting a redefinition of the word, “celebrity.” In the darkly comical Ingrid Goes West, a small-budget indie-flick that flew under the radar of many moviegoers last year, a young woman by the name of Ingrid becomes morbidly obsessed by…

According to a research by Defy Media (2015), 96% of the youngsters aged between 13 and 24 regularly use YouTube. Social media is changing more than the way we communicate. This obsession with celebrity culture often starts at an early age. In a society that largely obsesses about entertainment and celebrity culture, celebrities can have a powerful impact on a person's life. From fashion trends to political views, the attractiveness of a celebrity's lifestyle can influence people's beliefs, interests and behaviors. How the Internet, Social Media, and Smartphones are Dividing and Conquering Our Consciousness Psychologists have come to some quite disturbing conclusions about how staying connected is … Social media celebrities, such as Kim Kardashian or Justin Bieber, can be paid $20,000 for a single, 140-character tweet.
Since the first caveman grunted at his wife once to say he was hungry, and twice to say he was lonely, communication has influenced real world actions. Although YouTube is used by all ages, the platform is very popular among teenagers. Social media is a way for consumers, in particular those of younger demographics, to engage and build intimate connections with the celebrities they follow, making it THE place for these celebrities to plug a company or a product on their personal Social media accounts. According to the January 2019 We Are Social report, 3.484 billion people actively use social media - that's 45% of the world’s population.. Inevitably these people look up to influencers in social media to guide them with their decision making. When a society shifts how it is communicating then the flow of real world actions also changes.
The content they share via social media has influence on the viewers, for example on viewers who are looking for product information to support their purchasing decisions (Dellarocas, 2003). What Are Social Media Influencers?

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