The work features meticulous quantitative analysis, and the second chapter, which explains the rise of celebrity influence, is must reading for anyone interested in contemporary politics. When stars post images of themselves drinking or smoking on social media, they normalize substance use. “I became interested in this topic when I was in graduate school in the mid-1990s because celebrity involvement in politics was beginning to increase and it made sense to me that they could be meaningful,” said study author David J. Jackson of Bowling Green State University. Celebrities influence teens in other ways as well.

Often these celebrities use their influence to persuade citizens to vote a certain way or advocate for certain issues such as reproductive freedom, environmental protection and human rights.
In a study of global consumers’ responses to advertising messages, Nielsen recently found that while humor resonates with a leading 47% of respondents, celebrity (12%) and athlete (8%) endorsements resonate with the fewest consumers .

The study follows research suggesting that celebrities don’t have much influence over consumers when it comes to marketing campaigns. This study examines young adults’ perceptions about celebrities’ political opinions and endorsements. Essential.” —Choice “Celebrity politicians and politicized celebrities have had a vital impact upon politics within the first two decades of the 21st century. Moreover, teens often idolize celebrities and want to …
The study suggests that endorsements can help or hurt a cause — depending on how people view the celebrity. Furthermore, they make it appear attractive and cool. Substance Use and Celebrity Influence.

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