Although Nike’s marketing strategies had brings lot of positive implications to the company, but it will bring negative implications to Nike too.

It’s safe to say Nike’s at the top of its game right now. Nike have strong product portfolio as being present in various interrelated business segments is helping the company in retaining its customers and provide a bundled products to them Nike marketing strategies 1. is a platform for academics to share research papers. Marketing Assignment Marketing Strategy of Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. 3.1 Costly . History of NIKE Inc.
Its name is derived from a winged Greek goddess. Nike has focused on the effective strategies in order to get the advantages in the market, as there is the emphasis on differentiation strategy and the company is continually strives so that there could be innovation, as the company innovate the Nike+iPod sports in the year 2008. DISCLAIMER This presentation has been created by Mr. Aditya Ratnaparkhi ,Manipal University Jaipur, during a Marketing Management internship under Prof. Sameer Mathur, IIM Lucknow. Marketing strategies
Brand image
Web site of the Nike
Customer preferences
Update itself timely
Product diffrentiation
20. SUMMARY 19. 4Ps of Marketing
21. NIKE Marketing Strategy Analysis: Strategy and Competitors. Even both aim is to mystify the client into buying Nike product, marketing are a more obvious strategy to interpolate the client. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Advertisement strategies

The negative implications that will identify in this assignment are high cost incurred, influence of spokesperson, and competitors. The NIKE "Swoosh" is one of the most universally recognized THE END 20. From marketing mix to e-marketing mix: A literature overview and classification. THE LIVESTRONG CAMPAIGN • Teamed up with Lance Armstrong • Message of Survival 18. References. Marketing Strategy - NIKE - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. The PowerPoint PPT presentation: "Nike Strategic Marketing Plan" is the property of its rightful owner.

“Swoosh” logo designed by Caroline Davidson.
Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.
Original name of Nike given by Phil was “Blue Ribbon Sports”.
With an ag NIKE
2. The Branding strategy of Nike are more complicated that its style tactics.

Dominici, G. (2009). In this element of the marketing mix, Nike Inc. successfully uses its pricing strategies to maximize its profits while emphasizing high value in promoting its products and brand. Nike Marketing Presentation 1. As a result, Nike utilizes of space, color as well as architectural techniques are made to gain profits. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%!

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while. • Founded in 1965 by Philip Knight • Originally known as Blue Ribbon Sports • Became Nike in 1971 • Shoes designed by and for athletes • Pyramid of Influence • Cult following in USA • Marketing Campaigns with Athletes Introduction 2. Products Products (Cont) It is as thought the products themselves will give you qualities that make you more attractive other people as well. The logo is much like the name in that it is easily recognizable and distinct.

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