Description: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. “Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Read some marketing job description tasks and responsibilities. What is a marketing major? Marketing Major. This field includes market research, advertising, public relations and sales. Marketing is the process that begins with creating a product or service and ends with putting it into consumers' hands. At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design and help with marketing strategy. A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. In studying this process, a marketing major learns how to identify market segments, estimate demand and set prices. At the entry level, you find media buyers responsible for purchasing advertising time and materials.

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