December 12, 2017, Giulia Squadrin, Leave a comment. Anthropology, by contrast, is an inquiry into the conditions and possibilities of human life in the world. Social disciplines focus on the analysis of men, including men’s history and social behaviors. Ethnography and Anthropology are terms that sometimes get confused in the public's mind. Ethnology: the comparative and analytical study of cultures; cultural anthropology. Anthropologists aim to describe and interpret aspects of the culture of various social groups--e.g., the hunter-gatherers of the Kalahari, rice villages of the Chinese Canton Delta, or a community of physicists at Livermore Laboratory. When and How to Use Ethnographic Research. For example, Goodenough in his 1964a discussion uses this linguistic model to explicate the distinction between ethnography and comparative studies. What is ethnographic research? The previous articles (there were 2 before this 1) in this series discussed several methodological approaches commonly used by qualitative researchers in the health professions. This is in part due to the role ethnography plays in cultural and social anthropological research. Anthropology and ethnography may have much to contribute to one another, but their aims and objectives are different. Difference Between Anthropology and Ethnography.

This article focuses on another important qualitative methodology: ethnography. The second section of the chapter takes up this issue and discusses the historically contingent relationships among ethnology, ethnography, and anthropology. It provides background for those who will encounter this methodology in their reading rather than instructions for carrying out such research. (See ETHNOGRAPHY for description of the fieldwork method.) Ethnography is a written description of a culture based on data gathered from fieldwork, characterized by two methods, participant observation and interviews. Ethnography and Ethnology both attempt at reaching certain goals. And in part by the dominance of the socio-cultural sub-field in the organization and teaching of anthropology. Ethnography can help investigate very complicated or critical design challenges. A good researcher is essential when observing and/or interacting with target audiences in their real-life environment.
Anthropology is one of the main social sciences and focuses on the study, analysis and understanding of man (and mankind) both in the present and in the past. In many European countries, where national ethnologies evolved in the nineteenth century, there was a divergent development, which is briefly touched on in the third part of the chapter. Ethnography is a kind of social research and the product of this kind of research.

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