For example, countries like Pakistan, India and Bangladesh are very similar. Consumer Orientation. Throughout Asia, the way of eating is to use chopsticks with every meal. That is another example of ethnocentrism at work. Regiocentric Orientation is an approach adopted by a firm wherein it adopts a marketing strategy across a group of countries, which have been grouped on the basis of their market characteristics; i.e., the market characteristics of these countries would be more or less similar. Another example I found reading Keegan and Green’s text on Global Marketing (2005: 17) cites Nissan’s early international operations as being ethnocentric, in that they did not design cars specifically for, say, the United States; they exported cars that were designed for use in Japan. Sales Orientation. These people may find it unnecessary to find that people in other societies, such as the …

Geocentric Orientations. C) regiocentric orientation. An example of ethnocentrism in culture is the Asian cultures across all the countries of Asia. ethnocentric is an adj. B) polycentric orientation. The main disadvantages are that an ethnocentric mindset can lead to cultural short-sightedness and to not promoting the best and brightest in a firm. This is an example of: A) ethnocentric orientation. so you can describe any object with it. Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. What Is Polycentric Orientation?. However, the driving factor for most companies is the sales potential. 1:42 Skip to 1 minute and 42 seconds For example, McDonalds in India offer a menu based on the tastes of the market. E) transnational orientation. Regiocentric Management. D) geocentric orientation. Just because someone has been completing the same task in the same way for a long time doesn’t mean that it is the best way to operate. Regiocentric Orientation. managers in host nations by expatriating managers from the home country, creates a unified corporate culture and helps transfer core competences more easily by deploying nationals throughout the organisation. The act of dismissing any thought of evolution or change at the micro or macro levels is evidence of an ethnocentric perspective. In this approach a company finds economic, cultural or political similarities among regions in order to satisfy the similar needs of potential consumers. Ethnocentrism is making value judgments about another culture from perspectives of one's own cultural system. This includes the McAloo Tikki and the Chicken Maharaja. Geocentric Orientation

They possess a strong regional identity.

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