The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. These Are the 10 Books on Power and Influence Everyone Needs to Read. In my pursuit of defining the absolute meaning of power and influence and their role in our lives, I had an ... 48 Laws of Power by Robert … Books on Power and Influence. In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

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