The effects on audiences of irony in advertisements and of sarcasm in public information announcements were investigated in two studies.
What's irony? Okay, probably not, but thanks to the immortal beauty of advertising, you can take a trip back in time. An example of an ironic ad is the ad for asbestos in 1981. Irony definition is - the use of words to express something other than and especially the opposite of the literal meaning. 3.1. In this experiment, irony is employed in minimal pairs of logically equivalent phrases (like not good/bad), under the assumption that negative wordings are inappropriate in commercial advertising. Irony and sarcasm in advertisements: Effects of relevant inappropriateness Here’s our pick of some of the most ironic ads in American history. Irony is the opposite of its literal meaning. It says "When life depends on it, you use asbestos". The Irony of Advertising What people like about advertising, in print or on TV? The specific context of the captions is relevant versus irrelevant, resulting in an ironic versus straightforward interpretation (see Table 1). The Irony of Advertising. Deighton (1985) warns that it might destroy an entire market category. In the case of the Yorkie bar, the irony is well portrayed, with the use of curiosity and brand personality. In advertisements for commercial products and services, irony was found in the use of negative captions where positive captions were expected. If you still don't get it, read the ad: "If you don't have GIO Third Party Property Insurance, we suggest you don't hit this bus." Indeed, if your use of irony is not done with caution, you risk presenting your brand unethical, snide or just plain rubbish. How to use irony in a sentence.

Quick share: Share on Twitter; Share on Facebook; Share on Google+; Share on Stumble Upon How to exploit irony in the advertisement world. Synonym Discussion of irony. ... irony is “a type of usually humorous expression in which you say the opposite of what you intend”. Irony, however, is not a miracle pill. UNION CARBIDE

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